Last Updated: June 8, 2026
This Privacy Policy explains how Lovably Inc. (“Lovably,” “we,” “us,” or “our”) collects, uses, shares, and protects information collected through our website, services, client relationships, newsletter, billing systems, and online shop.
By using our website or services, you acknowledge this Privacy Policy.
Information We Collect
We collect information you provide directly to us, including when you contact us by email, social media, forms, or other communication services. This may include your name, email address, company name, mailing address, phone number, social media handle, and any other information you choose to provide.
If you become a client of ours, we may collect your name, email address, mailing address, billing information, project information, correspondence, and other information reasonably necessary to provide services, maintain records, and manage our relationship.
If you subscribe to our newsletter, The Exact, we collect information necessary to send you the newsletter, such as your email address and, if provided, your name.
If you purchase products from our online shop, information related to your order may be collected and processed by our e-commerce and payment providers.
How We Use Information
We use the information we collect to operate and improve our website, services, client work, newsletter, billing systems, and online shop; respond to messages and inquiries you initiate; communicate with clients and prospective clients; manage billing, subscriptions, invoices, payments, and account access; send The Exact to subscribers who have opted in; send notifications, confirmations, or administrative messages you request or reasonably expect; maintain business, accounting, tax, and legal records; protect our rights, property, users, clients, and services; and comply with applicable legal obligations.
We do not sell personal information.
Service Providers
We use third-party service providers to help us operate our website, process payments, manage subscriptions, send newsletters, provide analytics, host content, support communications, assist with business operations, and support creative, administrative, research, production, technical, and professional work. These providers may process information on our behalf or under their own privacy policies.
We share personal information only as needed with service providers, professional advisers, legal authorities when required, parties involved in a business transaction, or others with your direction or consent.
Web Hosting
Our web hosting services are provided in partnership with Webflow, which uses infrastructure providers including Amazon Web Services and Cloudflare. When you visit one of our websites, Webflow and its service providers may receive and process basic technical data, such as your IP address, browser type, device information, pages visited, and related usage information.
Collection, use, storage, and access to this data is subject to Webflow’s Privacy Policy and the privacy policies of its service providers where applicable.
Invoices and Subscriptions
Invoices, subscriptions, and payments are processed by Stripe. Stripe may collect and store client information such as name, email address, mailing address, billing details, payment information, and basic technical data such as IP address and browser information.
Payment details, such as full credit card or bank account numbers, are stored and encrypted by Stripe. We do not have access to full sensitive payment details.
Collection, use, storage, and access to this data is subject to Stripe’s Privacy Policy.
E-Commerce
Payments for products from our online shop are processed by Shopify. If you make a purchase, Shopify may collect and process information related to your order, including name, email address, shipping address, billing address, payment information, order details, and basic technical data such as IP address and browser information.
Payment details, such as full credit card or bank account numbers, are stored and encrypted by Shopify or its payment providers. We do not have access to full sensitive payment details.
Collection, use, storage, and access to this data is subject to Shopify’s Privacy Policy.
Newsletter
We use Mailchimp, an Intuit company, to send our monthly email newsletter, The Exact, to subscribers who opt into this free service. Mailchimp may process subscriber information such as names, email addresses, IP addresses, subscription status, email engagement, and related technical information.
You may unsubscribe from The Exact at any time using the unsubscribe link included in each newsletter email.
Collection, use, storage, and access to this data is subject to Intuit’s Privacy Policy.
Analytics
We use Fathom, a privacy-conscious analytics service, to understand aggregate website usage. Fathom does not use cookies and does not track individual users across websites. It may provide us with aggregate information such as page views, referrers, device type, browser type, country or region, and similar non-identifying website analytics.
Collection, use, storage, and access to this data is subject to Fathom’s Privacy Policy.
Cookies and Similar Technologies
Some of our service providers may use cookies, pixels, local storage, or similar technologies to provide website functionality, process transactions, improve security, measure performance, or support services you request.
We do not use cookies for behavioral advertising, and we do not sell personal information.
Information Sharing
We may share information with service providers who help us operate our website, newsletter, billing, payments, e-commerce, analytics, hosting, communications, creative work, research, production, technical work, professional services, and business systems; professional advisers, including lawyers, accountants, bookkeepers, insurers, and auditors; legal authorities, courts, or other parties when required by law or necessary to protect our legal rights; parties involved in a merger, acquisition, financing, sale, restructuring, or similar business transaction; and others with your direction or consent.
Business Transfers
In the future, we may sell to, buy, merge with, reorganize, finance, or partner with other businesses. In such transactions, user, client, subscriber, or customer information may be among the transferred assets.
Data Retention
We retain personal information for as long as reasonably necessary to provide services, operate our business, maintain records, comply with legal, tax, accounting, contractual, and regulatory obligations, resolve disputes, enforce agreements, and protect our rights.
Deleted information may be kept in backups for up to 90 days. Backups are encrypted and are accessed only if needed for disaster recovery, security, or business continuity.
Accessing, Changing, or Deleting Information
You may request access to, correction of, or deletion of your personal information by emailing hello@lovably.com.
We will respond to reasonable requests in accordance with applicable law. In some cases, we may retain certain information where required or permitted by law, including for legal, tax, accounting, security, backup, dispute-resolution, or legitimate business purposes.
Security
We use reasonable administrative, technical, and organizational measures to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
We do not knowingly collect or maintain personal information from children under 13, and no part of our website is structured to purposefully attract anyone under 13.
California Residents
California residents may have additional privacy rights under applicable California privacy laws. To exercise any rights that may apply to you, contact us at hello@lovably.com.
We do not sell personal information, and we do not use personal information for behavioral advertising.
Information for European Union, United Kingdom, and Other International Users
If you are located outside the United States, your information may be processed, stored, and used in the United States or other countries where we or our service providers operate. Data privacy laws vary across jurisdictions, and these laws may differ from those in your country.
Where applicable, you may have rights to access, correct, delete, restrict, object to, or request a copy of your personal information. To make a request, contact us at hello@lovably.com.
International Transfers of Information
Information may be processed, stored, and used outside of the country in which you are located. By using our website or services and providing information to us, you understand that your information may be transferred to and processed in the United States and other jurisdictions.
Contact
If you have questions regarding this Privacy Policy, you may email hello@lovably.com.
Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy on this page and revise the “Last Updated” date above. In some cases, we may provide additional notice, such as by email or a notice on our website.