Strategy & Design

Lovably makes brands easy to understand. Established in 2014, we integrate strategy, identity, and communications. Each engagement is led by a principal versed in business, culture, and design.

Selected clients include Bloomberg, Josh Greene Design, Macmillan, Neal Beckstedt, Rent the Runway, Susan Rothenberg Foundation, and The Met.

Leadership

Dylan Seeger founded Lovably in 2014.

Informed by the humanities and a sustained study of design’s role in culture, commerce, and everyday life, Dylan draws on a broad intellectual and cultural vocabulary. He considers how things look, how they work, what they mean, and why they exist.

Critical yet optimistic, Dylan is disciplined and exacting in his approach. He values ideas with the substance and clarity to endure.

Capabilities

Strategy

Analysis
Brand Architecture
Market Research
Messaging
Narrative
Positioning

Print

Advertising
Collateral
Editorial
Packaging
Publications
Signage

Identity

Brand Guidelines
Corporate Identity
Creative Direction
Naming
Typographic Systems
Visual Systems

Digital

Digital Strategy
Content Systems
E-Commerce
Information Architecture
Web Design
Web Development

Curated by Lovably, The Exact is a celebration of good design from around the world.
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