Design Studio, NYC

Lovably is an independent design studio in New York City, shaping sophisticated brands with optimism and precision.

Established in 2014 and centrally located in Manhattan, we have worked with hundreds of clients who are leaders in their fields.

We approach our work with profound care, guided by a commitment to intelligent design and enduring relationships.

We are currently accepting new clients and booking select projects for October 2025 and beyond.

Lovably's office on Madison Avenue in New York City.

Studio

Leadership

We are an owner-run studio, with Design Director Dylan Seeger leading each project we take on.

At nineteen, Dylan moved to Manhattan to start Lovably. Since then, he has built a diverse body of work for hundreds of discerning clients across the world.

Critical yet optimistic, Dylan’s approach is observant and meticulous. Shaped by a background in the humanities and an appreciation for design’s cultural significance, his work is rigorous and intentional.

Clients

We have extensive experience working with forward-thinking clients in architecture, arts, interior design, fashion, law, and more.

Amy Meier
Bednark
Bloomberg
Josh Greene Design
Macmillan
Neal Beckstedt
Peachtree
Rent the Runway
Susan Rothenberg
The Metropolitan Museum of Art
+ Hundreds More

Portrait of Dylan Seeger.

Process

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Our approach emphasizes theory over impulse, restraint over noisiness, and lasting principles over fleeting trends.

We believe design should articulate information with confidence, character, and clarity. Solving problems, not creating new ones.

Design is strategy, and we effectively communicate the value of our clients' work strategically, with honesty and intention.

We reject disposability and hold a deep respect for traditional craftsmanship, without fear of new ideas.

Services

Branding

Corporate Identity
Creative Direction
Logo Design
Naming
Positioning
Strategy

Print

Advertising
Art Direction
Editorial
Packaging
Signage
Stationery

Digital

Custom Websites
Design + Development
Email Marketing
Information Architecture
Long-Term Maintenance

Capabilities

HTML/CSS/JS
Photoshop
Illustrator
InDesign
Webflow

A hand paging through an art book in a minimalist setting.

Newsletter

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Curated by Lovably, The Exact is a celebration of good design from around the world.

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With love from New York City,
Lovably